Colorless Coke Can

13/03/2010

A idéia do logo em relevo é para um menor impacto ambiental, sem o uso dos toxicos da tinta. Na verdade essa é uma boa desculpa, e um bom apelo “verde”. Não podemos negar que essa latinha ficou muito legal!

“A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.”

Concept by Harc Lee.

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