Nike HTM2

11/03/2010

The 2 in HTM2 is for Mark Smith, Creative Director of the Jordan brand and guest collaborator on this project. The initial design for the shoe, a hybrid between performance gear and casual-wear, came from Smith and was evolved by the team. “It’s an unusual shoe, very different from the normal, classic sneaker. It’s a slip-on using Free performance technology brought to everyday lifestyle with a look that’s very different from a normal running or basketball based shoe,” describes Parker. The fit is surprisingly snug and supportive for a slip-on and the Free sole affords maximum flexibility. The stenciled Swoosh is a nice touch and each of the four collaborators designed their own HTM2 logo.

coolhunting

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