With Y Water, we partnered in the creation of the product, packaging, brand/naming, and art direction of a new organic beverage company. Y Water is a naturally flavored, USDA organic certified beverage for kids, an alternative to high-sugar content sodas.
The never before attempted ‘Y’ shaped bottle is an immediately recognizable icon and visual ambassador for Y Water, eliminating the need for additional labeling and excess branding normally required to cement a brand identity. After drinking the beverage, the biodegradable natural rubber Y-Knot connects bottles together, extending the life of the bottle as a playful learning toy. Y Water is about changing a child’s ethos, created to provide an appealing alternative for children and the environment by providing a healthy drink, thought-provoking messaging and a new sustainable approach.