2010 FIFA World Cup™ host city posters

Diversity can and must be embraced – that is the precise message that this poster tends to drive. Cape Town is very diverse and is the meeting place for various different cultures in South Africa.

The vibe on the streets, the bright colours that dominate the city centre and a state of the art infrastructure is what makes Durban not only one of the most sought-after destinations, but a melting point of many diverse cultures.

Maybe words alone are not enough in telling the fascinating success story that has been the city of Johannesburg – that is why it was apt for us to come up with a Host City Poster that will probably come very close in narrating the tales of this city and celebrate the achievements of South Africa’s busiest city often referred to as the City of Gold.

If a picture speaks of thousand words, then this Host City Poster certainly speaks volume of the city of Nelspruit. Ignited by the celebration of this grand occasion, the sound of the Loerie bird represented by the early morning sun rays represent the Pioneering Spirit of the people of Mpumalanga.

The elements in the poster are a reflection of what the city of Polokwane and the province has to offer. The ball represents the game of soccer as the main feature.

Nelson Mandela Bay/Port Elizabeth

The city of Tshwane/ Pretoria can be described in many ways, but the city’s artistic ancient buildings provide a breath-taking view to the eye of the visitor – and this is captured in this poster.

Rustenburg

Known as the city of roses, Bloemfontein epitomises the passion, dedication, determination and charisma often displayed in South African football.